045 Systems 02

Social Posts AI

Next

Turns your catalogue into social posts that sound like your brand rather than like a template — each one shaped for the platform it is going to. Nothing goes anywhere until you have read it and said yes.

System02
PlatformSHOPIFY
StateSTANDBY
01 / FUNCTION

What it
does

It writes the posts you keep meaning to write. It does not run your accounts, it does not decide your marketing, and it does not publish anything on its own.

01

Reads your catalogue

Products, variants, materials, what has just landed and what has just sold out. The post starts from your own product record rather than from a brief you have to sit down and write first.

02

Writes in your voice

It takes its register from the way your store already writes — your product pages, your past posts, the words you use for your own materials. A brand that is blunt stays blunt. A brand that is playful stays playful.

03

Shapes it to the platform

The same product does not read the same way in a caption, in a longer post, and in a subject line. It writes each one for where it is going instead of writing once and pasting it three times.

04

Nothing publishes without your say-so

Every post arrives as a draft. You read it, change it, keep it or bin it. If you never open the queue, nothing is ever sent under your name.

02 / OUTPUT

What it
writes

One product record in, three drafts out. Read them and decide whether you would be happy with any of them going out under your name.

Draft batch
Social Posts AI — batch 03 Awaiting approval
Catalogue record Waxed canvas apron — olive. 12oz cotton canvas, brass hardware, adjustable neck strap, one deep front pocket. Back in stock.
Short caption Olive is back on the rack. Waxed canvas, brass rivets, a pocket deep enough for a phone and a pencil. It darkens where you use it most, which is the whole idea.
Longer post The olive apron is back in stock. Same 12oz cotton canvas, same brass hardware, same neck strap you can adjust without taking the thing off. It turns up stiff and stays that way for a fortnight or so, then it starts to move with you. Wipe it down, don’t wash it. Full spec and sizing are on the product page.
Email subject The olive apron is back on the shelf Held — nothing published
Illustration: example product record and example drafts, not a real store’s data
03 / SEQUENCE

How it
goes in

Four steps, none of which need a developer. The last one is the one that matters — nothing leaves your account until you have read it and kept it.

01

Install

Add it to your store. Nothing in your theme has to change.

Step 01
02

Point it at your catalogue

It reads your products and pages, so a draft is built out of what you actually sell rather than out of a category guess.

Step 02
03

Set the voice

Show it a handful of posts you were happy with, and name the words your brand never uses. That is the whole brief.

Step 03
04

Approve the first batch

Read the drafts, edit what is not how you would have put it, and approve the ones that are. It takes the correction into the next batch.

Step 04
04 / SPECIFICATION

The
detail

This one is still in build. What is settled is below; what is not settled is marked as such rather than filled in with something we would have to walk back.

Platform Shopify.
Surface A draft queue you read and approve.
Reads Products, variants, stock state and store pages.
Output Post copy written for the platform it is going to. Which platforms are covered at release is not settled. To confirm
Approval Every post is a draft until you approve it. Nothing publishes on its own.
Status Next — in build, not released.
Pricing Not set. To confirm
Availability No date published yet. To confirm
05 / COMMS

Ask us
about it

This one is not out yet. If you want to know whether it would write anything you would actually post, send us two of your own and we will tell you straight.