Social Posts AI
for websites
Next
Writes Instagram and Facebook captions out of the writing already on your site — your articles, your guides, your recipes, your pages — and every figure in a caption has to trace back to a figure you published yourself.
No Shopify, no plugin, no platform. It reads your website and drafts against a calendar, and nothing leaves your account until you have read it and ticked it. On Shopify? That version is here.
Not released, and not able to publish yet. This edition is scoped and not built yet, and posting to Instagram or Facebook is waiting on Meta’s app review — ours or anyone else’s. What that means in practice is set out below rather than left for you to find out afterwards.
What it
posts
The Shopify version posts a catalogue. This one posts a library — and the difference is not a detail, so it is the first thing on the page rather than the last.
A store gives the app real fields: this price, that compare-at price, in stock or not. Those fields are what the price, discount and stock checks are made of. A website gives it a sentence. So on this edition those three checks do not exist, and we do not sell them. What it posts about instead is everything you have written.
What it
does
One job. It writes the posts you keep meaning to write, out of the work you have already done, and then it waits for you.
How it
checks
A caption is written, then it is checked against a fact sheet frozen from what your site published — and if a claim is not in there, it does not survive. That is the mechanism, and it is the whole product.
It reads your library
Give us your address and it walks the site to find what is worth posting about, then takes each page’s own title, description, image and date as the source. On a WordPress site it reads the site’s own public feed instead, which is better again — real excerpts, real dates, your own custom post types.
AutomaticIt freezes a fact sheet
One per source, taken at the moment it read the page. The caption is written against that sheet and nothing else — not the open internet, not what the model happens to think it knows about you.
Per sourceIt marks its own work
Anything checkable is traced back to the sheet. What traces gets a receipt you can read. What does not is handed back with the objection attached and rewritten, and if it still cannot be stood up, the claim comes out.
Every draftThen it stops
A checked draft is still a draft. It goes on the calendar and waits for you, because a machine that has checked itself is not the same thing as a person who has read it.
AlwaysWhere it
posts
Two places, and there are conditions on both. Read this part before the pricing, because it decides whether the product is any use to you at all.
How it
goes in
Four steps, and none of them touch how your site is built. Nothing is added to your pages, nothing has to be kept updated, and we never need access to your site — it only ever reads what the public can already see.
Tell us your address
We set the account up by hand and it starts reading. There is no install, no code to paste, and no card field on this page.
Step 01Check what it found
Your library, listed. Switch off anything that should never be posted about — the old news item, the page that is half written — and it is never drafted from again.
Step 02Connect your Page and Instagram
This is the step that is blocked today. Until Meta’s app review clears, connecting is limited to people with a role on our Meta app, so this is where a new customer would stop. To confirm
HeldRead the first fortnight
Drafts land on the calendar with their receipts. Edit what is not how you would have put it, tick the ones that are, and it takes the correction into the next batch.
Step 04What it
will cost
Flat, monthly, and not settled yet. The shape below is what we intend to charge and the figures are marked as proposals until they are signed off — which is a more useful thing to publish than a blank.
Enough to find out whether it writes anything you would actually put your name to. To confirm
- Captions from your own site
- Receipts on every checked claim
- You approve every post
- Posts a month To confirm
- Connected channels To confirm
The one a site with a blog actually runs on: a fortnight planned, both channels, your voice. To confirm
- Proposed price — not signed off To confirm
- Everything in Free
- A fortnight planned across Instagram and Facebook
- Articles, recipes and guides dialled separately
- Brand voice & posting rules
- Weekly reminder email
- Posts a month To confirm
For sites where social is a real channel and somebody is accountable for what went out under the name. To confirm
- Proposed price — not signed off To confirm
- Everything in Pro
- Priority support — a target we work to, not a service level agreement
- Dedicated onboarding
- AI image allowance To confirm
Prices in AUD, and proposed rather than settled — every figure on these cards is To confirm until the author signs it off. They are round AUD figures on their own terms, not a conversion of the Shopify edition’s US list, because it is a different market and a different way of being billed. There is no checkout on this page: web customers are set up and invoiced by us directly.
Where it
stands
No customer sites to point you at, because there are none yet. Here is the honest state of it instead, in the order the work runs.
The Shopify edition — being readied for review
The catalogue version of this app is the one in flight, and it is where the writing, the checking, the receipts and the calendar already live. Its page is here.
Meta app review — not cleared
The item that sets the date for both editions. Until it clears, neither one can publish for a customer, and no wording on any page changes that.
This edition — scoped, not started
What a website edition can honestly ground itself in has been worked out end to end, which is what the rest of this page describes. The building of it comes after the Shopify launch, deliberately, so that the grounding is not narrowed in a hurry — the grounding is the product.
First site To confirm
Named here once there is one and once they have agreed to it in writing, the same rule every other page on this site follows.
Want the one that is running today? StoreChat AI for websites is live, on this same site, and you can talk to it in the corner of that page.
The
detail
What is settled, and what is not. We would rather leave a row marked than fill it in with something we have to walk back.
Ask us
about it
This one is not out yet. Send us your address and two posts you were happy with, and we will tell you straight whether there is enough on your site for it to write anything worth putting up.