StoreChat AI
LiveAnswers customer questions in your store chat, in your voice, using what it knows about your products — and hands the conversation to a person the moment it hits something only a person should decide.
Two ways in: the Shopify app, or a version for any website at all — one script tag, no platform required. Not on Shopify, or not only on Shopify, and it still works.
Talk to
it now
Every chatbot page claims the same things, so here are two ways to check ours without taking our word for any of it. The chat in the corner of this page is StoreChat AI. It read this site and nothing else, so ask it what Scale includes, or which app we are building next, and see whether it makes something up.
The second way is below: the same product on an actual storefront, answering against a product catalogue rather than a company site. That is the version your customers would meet.
Prefer it in its own tab, or want to see it on a light store instead? Dark store · light store.
And if you would rather just look: it on two real storefronts, two of its answers close up, and the two screens you run it from.
It sits on your storefront
Out of the way until someone needs it, then it opens in the corner of the page they were already on. No redirect, no separate help centre.
and takes your store’s colours
Same product, different shop. It picks up the storefront’s palette and light or dark scheme rather than stamping ours on top of your brand.
It answers from your policies
Delivery window, cost and the carbon-neutral line, straight out of the store’s own shipping page, not a guess about what a shop like this usually does.
It sells, by name
A real outfit out of the real catalogue, priced, then a question back to narrow it down.
You decide how it sounds
Twenty-four personalities, each with the phrase it actually uses, so you pick by ear rather than by guessing. Plus how much emoji and humour you want, and which language it replies in.
And it runs inside Shopify
This is the first thing you see. Full AI Setup reads the whole store and drafts your briefing, answers and quick buttons — you review, then go live.
What it
does
One job, carried end to end. It is not a helpdesk, not a ticketing system, and not a chatbot that collects an email address and promises someone will be in touch.
Answers the question
Sizing, stock, materials, care, delivery, returns policy. The questions that arrive forty times a week and get the same answer forty times.
Knows your catalogue
It reads your products rather than guessing from a generic model. When a variant sells out or a description changes, the answer changes with it.
Sounds like you
It takes its tone from the way your store already writes. A brand that is dry stays dry; a brand that is warm stays warm.
Knows when to stop
Refunds, disputes, anything with a decision attached — it hands the whole conversation to a person with the context already assembled. Nobody has to repeat themselves.
How it
knows
A model that has read the entire internet and nothing about your store will confidently invent a returns policy. This one answers out of your records, and when your records do not cover it, it says so instead of guessing.
It reads your store, not the internet
Products, variants, collections, pages, policies. The answer is assembled out of your own records, which is why it can tell a customer that the navy is a heavier dye and a general-purpose model cannot.
It re-reads you every night
Change a description, retire a variant, rewrite the returns page, and the answers move with it. Nobody has to remember to retrain anything.
You can feed it what customers never see
Internal specs, fit notes, the real reason two models differ, added as a metafield on any product or page. Start a line in an order note with #storechat and it becomes context for that order alone.
It checks the order before it talks about the order
Order lookup verifies the customer against the record rather than taking their word for which order they mean, then answers from what is actually in it.
What it
sounds like
The point of this page. Read the answers and decide whether you would be happy with them going out under your name.
How it
goes in
Four steps, none of which require a developer. If any of them turn into a project, that is our problem to fix, not yours.
Install
Add it to your Shopify store, or drop one script tag into any other site. Nothing in your theme has to change either way.
Step 01Point it at your catalogue
It reads your products, policies and pages so its answers come from your store rather than from thin air.
Step 02Set the line it won’t cross
You decide what it answers alone and what always goes to a person.
Step 03Watch the first week
Read what it said. Correct anything that was not how you would have put it. It takes the correction.
Step 04What it
costs
Flat. The price on the card is the price at the end of the month, however busy it was. We do not meter conversations, visitors or products, because being charged for a good month is a strange way to be rewarded for one.
Live on a real storefront, not a preview. Enough to find out whether it answers your customers well.
- Live on your storefront — not a preview
- Unlimited visitors & products
- 30 AI chats a month
- Product recommendations
- Daily store sync
Everything the store actually runs on: leads, orders, hand-offs, and your name on it instead of ours.
- Unlimited AI chats
- No per-conversation, visitor or product fees
- Everything in Free
- Remove StoreChat AI branding
- Lead capture & email forwarding
- Order lookup & verification
- Custom answers & hand-offs
- Conversation summaries & tags
- Weekly email reports
- Priority support
For stores where the chat is a revenue channel and someone is accountable for what it is doing.
- Unlimited AI chats
- Everything in Pro
- Most capable AI — deeper answers, wider product knowledge
- Revenue analytics
- AI insight reports — customer themes, gaps & demand
- Dedicated onboarding
Where it
runs
We are not going to show you a wall of five-star quotes from stores you cannot check. Here is the honest version: all six are our own, they are all running it right now, and every name below opens the real storefront so you can go and use the assistant yourself. Between them they cover about as wide a spread as retail gets: trade catalogues where a wrong spec is an expensive mistake, and consumer brands where the whole job is helping someone pick.
Commercial Equipment Online
Commercial kitchen equipment for the trade. A deep B2B catalogue where the questions are specifications, lead times and whether a unit fits the space. The hardest kind of pre-sale question to answer generically.
Commercial Fridges Online
Commercial refrigeration: SKOPE, Williams, Bromic, Polar, Thermaster. Buyers arrive knowing the brand and needing the model, which is a retrieval problem before it is a conversation.
Raw Blend
The original Australian Vitamix dealer, 27 years in. High-consideration purchases, so a long tail of comparison questions before anyone buys, and warranty and servicing questions long after.
Blenders Online
Specialist blender retail: Vitamix, Blendtec, household through to commercial. The same catalogue answered for two very different buyers.
EcoVessel
Insulated drink bottles. A consumer brand, where the questions are capacity, lid type and what keeps a drink cold for how long, and the tone has to be nothing like the trade stores above.
U-Konserve
Reusable food storage. Small baskets, repeat buyers, and a lot of “which size do I need”: the volume end of the range, where answering fast is most of the value.
The
detail
What is settled, and what is still moving. We would rather leave a row blank than fill it in with something we have to walk back.
Ask us
about it
Want to know whether it would handle the questions your store actually gets? Send us three of them and we will tell you straight.